Turn tech debt into EBITDA uplift
AI won’t fix broken cores. We modernise the systems that block automation, reducing costs and speeding execution. Built for PE pace: quick wins, hard KPIs, stronger exit story.
Brutal Report: See how your EBITDA uplift is created
AI.
Why pay expensive SaaS subscriptions for generic tools when you can have one AI solution for all your business needs?
DONE.
We don’t sell tools. We build flexible solutions that fit your business without breaking the bank.
RIGHT.
We offer one brutally good AI solution for efficiency, automation and cost-saving. Real AI for real outcomes.
The problem
It isn’t about weak demand or poor decisions. It’s about your tech stack.
PE-owned and family-owned businesses run on fragmented CRMs, ERPs, and ticketing tools, stitched together by manual back-office labour.
The result is high SG&A that scales linearly with revenue—costs rising as fast as the business, with no structural leverage.
The Mistake
Companies layer AI onto legacy IT. They expect leverage but create instability. Legacy systems weren’t built for real-time, autonomous execution. AI on top increases noise, breaks workflows, and adds complexity.
The result:Marginal AI impact and declining operational control.
The Insight
AI cannot run on legacy IT. It must sit between humans and software. Until that layer is replaced, AI is a demo, not an advantage. The winners replace operations with AI, not people or more SaaS.
The result:Intelligence moves from experiments into the core of daily operations.
Brutal AI
We rebuild the operational core of your business and replace human-operated workflows with autonomous AI systems. We don’t AI integrate into broken processes. We remove them. Operations run faster, leaner, and at scale.
The result:Lower SG&A, higher leverage, and immediate EBITDA expansion.
The shift
Make Smart AI Systems Part of Your Business
You do not need multiple tools to solve your problems.
You need one AI solution that kills complexity for good and replaces chaos with clarity. This is what we do.
We isolate your legacy stack
Your ERP, CRM, finance systems remain the system of record for compliance and reporting.
We install an AI operating layer
Brutal.ai becomes the interface where:
Your workforce stops operating software. They supervise outcomes.
We automate the highest-cost workflows first
We target processes that:
This is where EBITDA is hiding.
WHAT BRUTAL AI DOES?
FROM INCREMENTAL GAINS TO TRUE STRUCTURAL MARGIN EXPANSION
Too many tools. Too much friction.
We replace SaaS chaos with one intelligent AI solution that unifies workflows, data, and decisions — so your business moves faster with less effort.
BEFORE
In the traditional model, humans are responsible for operating software and managing various tasks.
AI serves as a supplementary tool that supports specific processes, while the workforce grows in line with revenue growth. This often leads to higher operational costs as more personnel are needed to meet rising demands.
AFTER
In the evolved landscape, AI takes on the primary role of operating the business, allowing humans to focus on judgment and handling exceptions that require critical thinking.
This shift enables revenue to scale efficiently without a corresponding increase in costs, optimising overall productivity and resource allocation.
Typical Impact
Who Is It For
- Private Equity portfolio companies
- Family-owned businesses (+€100mn revenue)
- Complex, profitable organisations with real operational drag
For businesses ready to unlock value, where every step forward is tied to measurable success.
Commercial Model
We Are Not
- offering you a SaaS product
- offering you an AI add-on
- billing you by the hour
- selling you licences
If the answer is “too much” — we should talk.
Who we are
Operators, not consultants
Brutal.ai is a special unit inside the GoStudent Group. Founded by Gregor Müller, Felix Ohswald, and Ivo Kolev, we scaled GoStudent into Europe’s largest education platform across online and offline tutoring.
We’ve done the hard work first-hand: scaling platforms, integrating acquisitions, and removing the operational friction that kills speed and margins.
Because of that Operating DNA, brutal.ai was inevitable.
We are not here to advise from the sidelines, but to build a Brutal OS (operating system) for other businesses — rebuilding the few critical technical components that unlock growth, automation, and EBITDA uplift.
B2C Applications
Coming SoonGet ready for AI tackling the most exciting problems. Stay tuned—it’s going to be fun.
Request Access
Ready to brutally transform how your business works? Request access today.